For Salon Owners & Managers:


Next Level Leadership

Presented by Ryan Estis, Keynote Speaker and Management Consultant

*Recommended for Salon Owners and Managers

The game has changed and so have the skills and competency required to run a successful small business. Customer expectations are skyrocketing, competition is everywhere, and employee attitude and expectations have transformed. How can Salon Owners and Leaders meet these elevated demands?

Ryan will explore ways to turn this evolution into opportunity. Learn practical, specific, actionable concepts to recruit, manage and coach teams that can be immediately leveraged to drive exponential growth for your business.


You’ll Learn:

  • The evolution of customer buying behavior plus 3 keys to creating value in a competitive marketplace

  • 4 insights to more effective recruiting and on-boarding strategy

  • 4 strategies for more effective performance management

  • How to coach under-performers

  • 2 mission critical talent strategy questions

  • How to effectively position value over price

  • The importance of leadership vision and core values

  • An action plan to identify immediate areas of opportunity


Dare to Lead - Living Your Values

Presented by Carla Iliescu, Founder of POTENTIAL™ & Certified Dare to Lead™ Instructor

*Recommended for Salon Owners and Managers

An engaging and interactive courage building program that expands on Carla’s keynote presentation. This workshop is based on the research of Dr. Brené Brown and her #1 New York Times bestseller, Dare to Lead™. For 7 years, leaders across all sectors were asked one question: What is the future of leadership? One answer was overwhelmingly clear: Courageous Leaders. Dr. Brown found that courage is a collection of four skill sets that are teachable, measurable and observable. In this program, she focuses on developing these skills to help individuals, teams and organizations move from armored leadership to daring leadership.

You’ll Learn:

  • The necessity of Brave Leadership in your business

  • The importance of creating a courageous culture

  • How “rumbling with vulnerability” is the foundation of courage building

  • The 4 skill sets of courage

  • Honing your values to begin the journey of brave and authentic leadership


Would you follow you?

Presented by Bennie Pollard: Author, Speaker, Multi-Salon Owner, Founder of Cool Beauty Consulting and Paula Henson: Co-owner Cool Beauty Consulting, Hairdresser and Educator

*Recommended for Salon Owners and Managers

The cornerstone of every successful salon is its leader. The culture of salon leadership will determine staff retention, and the recruitment of the best professionals, not to mention overall team engagement in the success of the salon. Bennie and Paula will guide you through a leadership journey filled with stories of successes, failures and proven approaches that will develop your leadership skills and style to the fullest.

*Recommended for Salon Owners and Managers

You’ll Learn:

  • The 5 essential aspects of salon leadership

  • How to understand and lead from the perspective of the team

  • How leading “yourself” is your critical first step to building a great team

  • How to deploy your vision and chart a course for the next level leadership of your salon

  • How and why to create leaders on your team


Attract, Engage, Empower

Presented by Ashley Toliver-Williams, Eufora National Business Trainer, Eufora Business Team Chairwoman

*Recommended for Salon Owners and Managers

The 3 Keys to Building a High Performance Team

Tired of the revolving door? Want to know what it takes to have people begging to work with your team? One of the constant complaints from salon owners everywhere is that they can’t find good people. Once you find them, what do you do with them? How do you keep them “motivated”?

As the industry and the world evolves, we have to take a hard look at the current and future habits of our businesses. Join Ashley Toliver-Williams for a fun, INTERACTIVE experience as she shares practices that create RESULTS, and then stop the cycle of constant searching for the next great team member.

You’ll Learn:

  • How to never have to “recruit” again

  • Who to hire and why

  • Training methods that create high retention

  • Coaching for massive business growth


Thriving in a Hairstylist’s World

Presented by Ashley Jakubik and Braci Dutton, Eufora Business Specialists

*Recommended for Salon Owners and Managers and Salon Coordinators

The Opportunity that awaits the BEST Managers and Support Teams

How do you make an impact in your salon when you are not behind the chair? For too long people in positions of support have been left out, expendable and under-valued in their roles. We keep the salons moving, take all the customer calls and are the first and last impression for every person who comes in contact with the salon. The responsibility and opportunity to make an impact is HUGE!

Join Ashley and Braci, who have worked every position that a salon has to offer and created fulfilling careers through their ability to support and grow both salons and hairstylists. They are living proof that you don’t have to be a stylist to make an impact in this industry.

You’ll Learn:

  • Knowing your true role

  • How to provide exceptional service to EVERY GUEST

  • How to utilize hidden resources to take your business to the next level

  • What transforms supporting roles from a money pit to a money maker

For All Salon Professionals:


Mindfulness as Mental Fitness

Presented by Cory Muscara, Mindfulness Teacher, Speaker, Coach

*Recommended for All Salon Professionals

Reduce Stress, Improve Focus & Optimize Your Mind

Mindfulness meditation is a form of mental fitness. It is a practice we can utilize to optimize our brain in ways that increases focus, clarity, relaxation, productivity and joy. There are thousands of research articles demonstrating the efficacy of mindfulness in reducing stress, anxiety and depression as well as improving overall wellbeing and performance.

You’ll Learn:

  • What mindfulness meditation is and why it’s worth cultivating for health, wellbeing, and success

  • How to shift from “automatic pilot” to living with greater presence and eliminating self-defeating, ruminating thoughts

  • How to communicate and listen with greater mindfulness to family and coworkers and friends

  • How to begin to free ourselves from the addiction to technology

  • The root cause of stress and how mindfulness helps us manage it to prevent burnout

  • Practical strategies and tools to implement mindfulness into your life, and develop a meditation practice related to work, business and leadership


The Art of Communication

Presented by Ben Mollin, CEO and Founder of the Ben Mollin Project

*Recommended for All Salon Professionals

The power of speech is an amazing tool. It helps build relationships, accomplish goals and empower the powerless. The ability to motivate yourself, and others, through the art of communication, is key. 

Understanding your verbal tools is vital to realizing and developing your professional personality. Ben Mollin has helped thousands of salon professionals achieve greater success through understanding key concepts in communication. Ben will expand your communication competence and provide the innovative skills needed to stand out as a competent conversationalist by crafting your own unique first impression - helping you make your conversation one your audience (salon guest) will remember.

You’ll Learn:

  • How to speak to guests with dynamic confidence publicly and behind the chair

  • How to improve eye contact, body posture and positioning, tempo and volume of speech.

  • How to lower your heart rate to reduce stress and gain confidence

  • How to know what to say, when and how to say it

  • The 5 “W’s”; a system for beginning the creative process

  • Incorporating “Monroe’s Motivated Sequence” to persuade an audience or your guests with your ideas


Mastering The Marketing Funnel

Presented by Britt Seva, Social Media and Marketing Strategist

*Recommended for All Salon Professionals

Do you know that every single guest today follows the exact same path to get to your chair? Your perfect Instagram hashtags, clever captions, flawless photos or killer referral program won’t do anything to grow your business until you’ve got the Hair Stylists Marketing Funnel in place in your business.

Through this ultra strategic workshop we uncover the missing pieces in your marketing strategy so that we can boost your referrals, turn social media followers in to guests and revive your retention.


Level Up

Presented by Tamra Fiedler Segert, Eufora National Business Trainer, Eufora Salon Owner Network Chairwoman

*Recommended for All Salon Professionals

In this era of social media it’s easy to get caught up in comparing our success and skill set to countless others displaying the best of their lives and profession online. Witnessing the success of our peers is inspiring, and can make us yearn for greater things in our own careers or lives. It’s time to stop sitting on the sidelines just dreaming about your future. So, what’s stopping you?

You’ll Learn:

  • What has been holding you back

  • To identify and conquer the fear that’s keeping you stuck

  • To create a personal growth and action plan

  • To develop relentless confidence tin becoming your greatest self


How To Achieve Your Ultimate Transformation

Presented by Dean Forbes, Lifestyle Health and Fitness Coach, Eufora Business Team

*Recommended for All Salon Professionals

Change your Mind… Change Your World

Ask yourself “What Transformation Would I like to Have?” And then… imagine waking up every day knowing you had a proven strategy to accomplish your Ultimate Transformation whether it’s in your health, wealth, family, business or life. How to Achieve Your Ultimate Transformation delivers a proven system to achieve amazing breakthrough results in record time. You will discover why you are the way you are right now, and what you must do to create massive and lasting changes in the areas of life that matters to you most. You will learn how to avoid the usual pitfalls, hype and gimmick of quick fixes and begin to create consistent progressive change when you want it, with whom you want it, for as long as you want it.

You’ll Learn:

  • Laser focused visualization – how to paint a crystal-clear picture of your ultimate transformation, so you see it first in your mind’s eye

  • How every lasting success rests on your ability to change your mindset

  • How to set S.M.A.R.T. goals that GET MET CONSISTENTLY!

  • How to become a “Road Mapping Ninja” - keeping you on track and accountable at every level

  • How and when to check in with yourself to make sure that you are still on the right track it


Break Through to Break Out

Presented by Angie Lund, Owner of STAR Business Advisors, Eufora National Business Trainer

*Recommended for All Salon Professionals

Less than 5% of the decisions you make each day are new or creative. More than 95% of your decisions are the same because it is easy, automatic and safe. Your unconscious mind is running the show. But what if you had the tools to make conscious and daring decisions more often? Just imagine what would be possible, the amazing work you would be doing and where you would be in your career and life. Let Life and Business Coach Angie Lund take you on an interactive journey of discovery.

You’ll Learn:

  • Tools to intentionally design your future and discover your limitless possibilities

  • Ways to break through your barriers, your patterns of excuses and your old stories

  • How to confront the obstacles that are holding you back

  • New confidence to break out of your box, and consciously create your life verses unconsciously reacting to it


Chair Energy: Creating your Ideal Clientele

Presented by Bennie Pollard: Author, Speaker, Multi-Salon Owner, Founder of Cool Beauty Consulting and Paula Henson: Co-owner Cool Beauty Consulting, Hairdresser and Educator

*Recommended for All Salon Professionals

Grow big and grow fast with the right kind of salon guests! Building the ideal clientele takes a clear vision. It also takes a clear strategy and, yes, a bit of work. Bennie and Paula, both successful salon industry entrepreneurs, have the tools to help you do it.

You’ll Learn:

  • The winning mindset to building your dream clientele

  • How you “show up” and the clientele you will attract

  • Usable techniques and dialogue to build fast and build strong

  • How and why to fire the wrong guests

  • How to control your chair for ultimate professional fulfillment


Shine Bright Like A Diamond

Presented by Jill Higginbotham, Salon Owner, Eufora Business Team

*Recommended for All Salon Professionals

Anxious. Triggered. Overwhelmed. Stressed. Depressed, Exhausted. Do you often use these words to describe how you are feeling? What if you could replace those words with Content. Grateful. Rested. Prepared. Hopeful. Relaxed. Happy.? In this session you will learn how to shine through the pressures of life, instead of letting pressure inhibit your personal and professional success.